Customer Experience is everything

Web Vitals - Now Ranking

Google has announced in 2021 they will be using Core Web Vitals as a ranking signal. It’s the first heads up google has given about ranking signals, so now’s the time to get your website ready.

Page Experience Matters

Google already use a number of page experience signals to rank your site including:

  • Mobile-Friendly - Does your website give a great experience on mobile devices.
  • HTTPS - Is your website secure for your visitors.
  • Safe-browsing - Is your website free of malicious content.
  • No Intrusive Interstitials - Is your website free from intrusive popups that block your content.

So what's being added to the list?

Core Web Vitals

Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

The metrics that make up Core Web Vitals will evolve over time. The current set for 2020 focuses on three aspects of the user experience—loading, interactivity, and visual stability—and includes the following metrics (and their respective thresholds):

  • Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
  • First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.
  • Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.

For more information on Core Web Vitals: 
https://web.dev/vitals/#core-web-vitals

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